Think Big To Win Big

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Only 3% of worldwide beauty sales take place online today but 31% of online consumers worldwide plan to purchase beauty products online in the next six months. With this in mind, butter LONDON is pivoting to make digital it’s growth driver across all channels. How? By crafting a new customer journey for their buyer to enable differentiated discovery, consideration and purchase of products online as well as off. Over her 20-year career, Kacy’s marketing campaigns have won several awards including Web Design 1st Place from Graphic Design USA, Catalogue Design 1st Place from STEP Inside Design and Book Design 1st Place from HOW International Design. In this short session, Kacy outlines her latest vision for:
• Enriching a personal experience online to drive omnichannel sales
• Learning the critical role of content to awareness and engagement
• Developing brand experiences that create cult brand following

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In this talk, Sam provides step-by-step takeaways that will teach you how to:
• Reinforce the user’s decision to download your app and keep them so happy with your push messages that they’ll never consider opting out
• Send personalized messages for every customer using only their recent app & browser behavior
• Select the very best tools and technologies to facilitate successful commerce marketing

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Research and opinion in favor of digital marketing is pretty clear: Invest marketing and advertising budgets in mobile and web or face the consequences of failure. That’s a bold statement, but is it really true? Our experts explain how budgets can be split in proportion with ROI in the short term and long term; marketing that is immediately sales driven as well as considerate of customer lifetime value across each channel over time. With a diverse background in big box retail, food and consumer electronics, our panelists each have a unique way of justifying their marketing allocation- here they find common ground and offer their best practical advice for 2016 and beyond:
• Develop marketing programs on a case by case basis rather than the blanket statement of ‘go more mobile’
• Take a data driven approach to marketing budget vs. a cost cutting approach
• Integrate online/offline with personalization techniques and measure the outcome

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*Ok, at this point of the day, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to get involved. You’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. For the past nine years, our unique, peer-to-peer tables have been the star of the show. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1) Mobile Innovation: Using the Camera to Optimize Customer Experience
Marria Rhodriquez, AVP, Digital Product Management, Wells Fargo

2) User Journey Mapping To Provide A Seamless Cross-Device Experience
Rosie Manfredi, Director, User Experience, Digital Commerce, Harry & David

3) Mobile App vs Mobile Web: Which has the better ROI?
Dalin Brinkman, Manager, Site Optimization & Mobile, Lamps Plus

4) Make Your Mobile eCommerce Site Convert
Christie Tang, Director, Product Management, JustFab

5) Using Data To Put Your Customer At The Heart Of Your Omni-channel Strategy
Adam Eshman, Manager, mCommerce- North America, Sunglass Hut

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Ok, so you’ve had an awesome three days of learning & partying, but did you meet everyone you wanted to? This is your last chance to swap email addresses, make plans & shake hands before heading home.

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