Mediacenter

Mobile commerce is on a tear. There’s no other way to put it. To name just one study from the many out there — PayPal-Ipsus research paper covering 22 countries found that mCommerce is growing at three times the rate of eCommerce. Between 2013 and 2016 the compound annual growth rate for m-commerce is projected at 42 percent vs. 13% for eCommerce. To put growth in actual sales, mCommerce sales are expected to eclipse $290 billion worldwide by 2016.

Adding a new technology partner to your increasingly complex marketing stack is an important decision. It’s crucial that you’re asking the right questions based on your ever-expanding marketing needs, especially when it comes to a marketing automation solution for our mobile-centric world. We’ve put together a guide covering the most important questions you need to be asking of your future marketing technology vendor as you consider a new solution.

AIM Consulting on how to retain mobile app customers and grow your loyalty base

Today, more than ever before, there are multiple channels across countless devices through which customers experience brands. The irony here is that while you as a marketer have to be aware of the multiple channels your customers weave in and out of, the customers themselves are channel agnostic. They flow in and out of your brick and mortar store, onto your app, and then on your website, which better be mobile responsive, expecting to have a fluid and seamless experience.

Today's technologies are changing how marketers engage with consumesr on an emotional level. Traditional marketing techniques - such as coupons and rewards cards - are finding new life. Learn more in this exclusive whitepaper from AIM Consulting!

A Forrester Research Case Study By Vidya L. Drego

In this op-ed article from Navneet Loiwal, CEO and Co-Founder of Shopular, the role of mobile shopping for the upcoming holiday season is examined. There are several interesting ways 2014's holiday season will be unique!

Download The Interview With Chris Brya, Choice Hotels