Aki Iida

Head of Mobile
Zappos

As Head of Zappos Mobile, Aki leads the design, development and execution of all mobile technology products. Aki has been part of Zappos since its infancy, having played a large role from developing the fulfillment center software to many of the website projects and innovative features.

Check out the incredible speaker line-up to see who will be joining Aki.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

08:20 Keynote: Personalization Customization Developing Marketing Strategies And Experiences That Foster Serendipity

• Taking the mobile experience beyond personalization through customization of each individual user’s experience.
• The importance of mobile marketing that is individualized and targeted to appeal to every consumer.
• How adaptive and predictive technologies play a part in the role of personalization and customization.
• The future of machine learning and how it affects the overall customer experience.

Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

11:55 Open-Mic Roundtables (Retailer-Led):

1) Creating & Delivering A Best-In-Class Mobile Roadmap
David Kompel, eCommerce Product Manager, W.W. Grainger
Chat Shah, eCommerce Strategy & Planning Manager, W.W. Grainger

2) The Impact & Opportunities Of Wearables In Retail Including Watch, Bands, Glass & More
Jeff Klonowski, Director, Digital Retail - Mobile & Business Development, REI

3) Personalization vs. Customization – Developing Marketing Strategies And Experiences That Foster Serendipity
Aki Iida, Head of Mobile, Zappos

4) Balancing The Day To Day Vs. Future Innovation
Stephen Light, Director, eCommerce, Rugstudio

5) The Impact Of Mobile On Conversion
Brady Stewart, VP, Global eCommerce Operations, Levi Strauss & Co

6) From Concept To Creation: Developing An Agile Payments Strategy
Lance Wills, VP, Technology, Omnichannel, American Eagle Outfitters

7) How To Change A Digital Culture To Be Mobile-First
ReShon Anderson, VP, Digital Marketing & eCommerce, Universal Studios Hollywood