Alyssa Meritt

Head of Strategic Consulting
Urban Airship

As Head of StrategicConsulting at Urban Airship, Alyssa leads a team of consultants that delivertailored, digital marketing strategies to enterprise clients in order toincrease mobile app engagement and grow business ROI. Strategy sessions useresearch, trends and data on markets, consumers and culture, to define app andmessaging strategies and KPIs, and ultimately inspire clients to incorporate aprofitable relationship-based mobile strategy into their core marketing mix.Alyssa’s client experience spans a diverse set of vertical industries,including brands such as The Times, Starwood, CBS, the NBA, NASCAR, VirginAtlantic, Bank of America, BCBS, Dunkin’ Donuts, PayPal, Caesar’sEntertainment, Abercrombie + Fitch, Neiman Marcus, Novartis, Biogen, andComcast

Check out the incredible speaker line-up to see who will be joining Alyssa.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

14:45 Mobile Wallets: The Next Big Mobile Channel For Personalized Shopping

Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond storing credit card information. We are now able to store, save, share coupons, boarding passes and rewards.

Join Alyssa Merrit, Head of Strategy at Urban Airship, to learn how mobile wallet is a simple to implement, highly effective way for business to interact with their clients. We will share the latest data and best practices on sustaining mobile engagement through digital wallets, and innovative use cases from retail companies that go beyond mobile payment.

You'll learn:

About the mobile wallet opportunity
How to turn mobile wallets into an on-going mobile engagement channel
How to use mobile wallets to drive higher efficiency and lower your marketing cost
How brands can get started with mobile wallet, even without an app
How to create a "personal" experience with mobile