Andrew Flicker

eCommerce Business Analysis & Intelligence Manager
Leslie's Poolmart

eCommerce veteran focused on product merchandising, testing, analytics, and data structuring. Direct experience with experiment design, PPC, product merchandising and pricing, content writing, sales, customer management, vendor contact and negotiation, employee management, a wide variety of online business and design tools, and minor programming.

Check out the incredible speaker line-up to see who will be joining Andrew.

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Think Big To Win Big

Sunday, April 10th, 2016

11:20 Marketing PANEL: Should Marketers Shift Offline Budgets To Mobile Marketing?

Research and opinion in favor of digital marketing is pretty clear: Invest marketing and advertising budgets in mobile and web or face the consequences of failure. That’s a bold statement, but is it really true? Our experts explain how budgets can be split in proportion with ROI in the short term and long term; marketing that is immediately sales driven as well as considerate of customer lifetime value across each channel over time. With a diverse background in big box retail, food and consumer electronics, our panelists each have a unique way of justifying their marketing allocation- here they find common ground and offer their best practical advice for 2016 and beyond:
• Develop marketing programs on a case by case basis rather than the blanket statement of ‘go more mobile’
• Take a data driven approach to marketing budget vs. a cost cutting approach
• Integrate online/offline with personalization techniques and measure the outcome