Anshuman Taneja

Sr. Director & Head of Digital Product Management
Abercrombie & Fitch

Anshuman Taneja heads digital product management globally for the A&F, Hollister, A&F kids and Gilly Hicks brands. He is responsible for the strategy and delivery of the roadmap for the web sites, mobile apps and omnichannel initiatives at Abercrombie & Fitch. Prior to A&F, Anshuman ran the Online Pharmacy business at Walgreens, delivering online and omnichannel experiences that drove Walgreens' business forward at company-leading growth rates, and won industry awards for innovation.

Check out the incredible speaker line-up to see who will be joining Anshuman.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

11:15 Improve Mobile Conversion with A/B Tests & Other Specific Considerations, Then Develop Personalization Tactics From There

• When aiming to Optimize specifically for the mobile device, where should we focus our attention?
• What considerations are uniquely important to mobile?
• How have these considerations influenced the design of some best of breed mobile experiences, and what A/B test results have these retailers seen?
• Once you have an optimized experience via A/B testing, how can you leverage the findings to create personalization tactics?

This session will aim to answer these questions and leave the group with tangible takeaways to supplement their mobile strategies

15:05 Monetize Mobile PANEL: Laser-Focusing The Digital Experience On Revenue Generation

Today, the effectiveness of digital marketing strategy is measured in terms of its relevance to the intent and changing preferences of consumers across channels and touch points, at both macro and micro levels of granularity. As the practice of omni-channel attribution attains a certain level of maturity, companies will be able to make accurate investment decisions across mobile, desktop, tablet and instore. Join our panelists who are all at the front line in measuring ROI in the digital era. Key questions that will be answered include:
• Should attribution be measured in direct, last action or omni-channel terms?
• How much credit should be attributed to each consumer interaction across channels, and on what basis?
• How can businesses accurately measure and interpret their ‘raw’ customer data?