Arish Ali

Co-Founder and CEO
Skava

In his role as Co-Founder and CEO, Arish leads the strategicplanning and product in ecommerce technology to build next-generation digital shoppingsolutions. With a focus on retail, Skava has transformed the way consumersinteract with the world's leading brands through mobile and in-store channels. He isthe product visionary Skava and drives the company towards building innovativeproducts for retailers.

Check out the incredible speaker line-up to see who will be joining Arish.

Download The Latest Agenda

Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

10:15 The Next Generation of Personalization: What It Really Means To Personalize The Mobile Experience

While shoppers are becoming more and more digitized in the retail space, they expect one thing - personalized experiences. Customers today are not shopping traditionally, they spend a lot of time researching your competitors and showrooming to find the best value. Personalization isn’t about solving a problem, it’s about meeting your customers where they are and letting them shop where and how they want. In this keynote, Arish Ali, Co-Founder and CEO of Skava, will outline the new era of personalization and what it means to customers today. Audience members will learn how to:

- Personalize at an individual level on mobile

- Identify customer’s intent to purchase at every touch point

- Delight customers by using their data in exchange for good value

15:00 Champagne Roundtables (Solution Provider-Led Demos):

*Ok, at this point of the day, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to get involved. You’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. For the past nine years, our unique, peer-to-peer tables have been the star of the show. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1) Cutting Edge Advances in Mobile Engagement
Dan Gesser, IBM Global SME for Mobile Customer Engagement, Silverpop, An IBM Company

2) Optimizing The Mobile Customer Journey
Peter Blum, VP, Product Management, Instart Logic

3) The Touch-point of Analytics, Optimization & Innovation
Chris Mason, CEO and Co-founder, Branding Brand

4) The Next Generation of Personalization: What It Really Means To Personalize The Mobile Experience
Arish Ali, Co-Founder & CEO, Skava

5) How Can Retailers Make Shopping Truly Easy And Ubiquitous On Mobile For A Consumer?
Ed Laws, Global SVP & GM, Performance Advertising, InMobi

6) How to Make Mobile Content Drive In-store Dollars
Sonia Nager, VP, Product, Retail Me Not

7) Keeping Shoppers Engaged Online And Offline
Bob Hall, SVP, Business Development, RadiumOne

8) Creating Relevant Mobile Experiences Across Paid and Owned Channels
Chris Lynch, Sr. Director, Product Marketing, Oracle Marketing Cloud