Blaine North

Director, Product Management
HBC Digital (Saks, Saks Off 5th, Lord and Taylor, The Bay)

Check out the incredible speaker line-up to see who will be joining Blaine.

Download The Latest Agenda

Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

09:40 Product Roadmap PANEL: Balancing The Day To Day Vs. Future Innovation

Amidst the seismic shift in digital commerce, the very best companies are prioritizing their time and resources on 3-5 Year investments vs. 1 Year investments vs. foundational core, immediate activities. So where does mobile lie on the timeline? Should you roll out an in-store mobile POS asap? Or is it more important to offer targeted mobile customer loyalty applications and promos? Our expert panelists answer your most pressing questions and demonstrate that it is indeed possible to generate short term profit and create long term value:
• Which projects and technologies are front of mind/immediate in 2015? And which are on the back-burner but still of importance?
• What is the role of innovation labs/centers of excellence and how can they help companies focus on bigger ticket items 3-5 years down the road?
• Which teams are involved in putting together the product roadmap and who sees it and uses it once it is completed?

16:40 Open-Mic Roundtables

*Ok, at this point of the day, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to get involved. You’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. For the past nine years, our unique, peer-to-peer tables have been the star of the show. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1) Furthering Our Commitment To Responsive Design In 2016 And Beyond
Steven Laff, CTO, Magic Beans

2) Using Data To Understand Changes In Consumer Behavior & Optimize Their Future Mobile Experience
Barbara Gulten, Head Of Global UX & Mobile, Shopbop (An Amazon Company)

3) Best Practice In Mobile UX/UI & Replatforming
Goldie Viegas, Mobile Manager, Strategy & Marketing, VF Corporation

4) Launching Android Apps & Overcoming Fragmentation Issues On Android World
Venkat Gopalan, Director, Architecture & Devops, Sephora

5) Mobile-Only Experiences & Ever-Evolving Mobile Innovation: Where Do You Focus Your Effort & Resource?
Group Product Manager, Mobile

6) What’s In-store? Disrupting The Brick & Mortar Experience With Mobile & Tablet
Pattiann McAdams, SVP, General Manager of Direct Business, Bath and Body Works