Blake Clark

Senior Director, Customer Experience
CheapCaribbean.com

Blake is an experienced product leader with a focus on mobile, e-commerce, and new product development.He is always interested in connecting with new people- Reach out if you want to talk product strategy, e-commerce, mobile, or Aggie football.

Check out the incredible speaker line-up to see who will be joining Blake.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

15:05 Monetize Mobile PANEL: Laser-Focusing The Digital Experience On Revenue Generation

Today, the effectiveness of digital marketing strategy is measured in terms of its relevance to the intent and changing preferences of consumers across channels and touch points, at both macro and micro levels of granularity. As the practice of omni-channel attribution attains a certain level of maturity, companies will be able to make accurate investment decisions across mobile, desktop, tablet and instore. Join our panelists who are all at the front line in measuring ROI in the digital era. Key questions that will be answered include:
• Should attribution be measured in direct, last action or omni-channel terms?
• How much credit should be attributed to each consumer interaction across channels, and on what basis?
• How can businesses accurately measure and interpret their ‘raw’ customer data?