Chris Capehart

CMO
Oven Bits

Chris is responsible for the overall strategy, management, and execution of the marketing and sales functions of the company. Chris co-founded and acted as CEO/CMO for several social media web start-up companies. Chris was responsible for creating concepts, acquiring the necessary capital and managing the companies during and after the initial start-up phase. Chris also served as a VP of Operations for a multinational marketing and manufacturing company.

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

09:20 Mobile ROI PANEL: Measuring Success Across Devices And Time

According to Google, over 90% of people switch between digital devices in order to accomplish
tasks. As shoppers bounce around, how do we pinpoint the origin of a retail sale and, crucially, convert it? Armed with increasingly sophisticated reporting metrics, learn how major retailers are tightening their grasp of understanding around mobile click through rates, average order, attrition and more to:
• ‘Defend the spend’ allocated to each channel and device
• Quantify mobile’s indirect impact & contribution to store & desktop purchases
• Create an organizational culture where mobile makes the executive decisions vs. the traditional desktop & offline model