Christian Freidland

Founder and President
Build.com

Christian Friedland is the President and Founder of Build.com, the largest pure play home improvement retailer on the internet. Christian is an investor and board member in a number of eCommerce businesses as well as on the advisory board of Private Equity partnerships Century Park Capital, and DCA Capital.

Check out the incredible speaker line-up to see who will be joining Christian.

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Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

08:40 Keynote: Creating An Organization Capable Of Truly Holistic, Cross-Channel, Cross-Device Attribution

Attribution modeling is still in its infancy and most retailers are taking their first steps. The major challenge is structural, since most buying and attribution occurs in silos with various teams (display, mobile, search, social, offline) incentivized by their own channel and not the larger marketing program. As Founder and President of the 79th largest retailer in the US, Christian controls the interplay between all these channels. Here he outlines his view for a unified platform that manages the fluidity of budget and technology. Learn how to:
• Incentivize teams to do what is right for the brand at a macro-level instead of the micro-level
• Move away from correlations and assumptions towards a robust data-driven approach
• Understand the tight alignment between device identification and attribution