Dalin Brinkman

Manager, Site Optimization & Mobile
Lamps Plus

In his time at LampsPlus, Dalin has implemented A/B testing, supervised the creation and implementation of 3 mCommerce websites and managed the design of an augmented reality app for iOS and Android.

Check out the incredible speaker line-up to see who will be joining Dalin.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

17:10 PANEL: A Fork In The Digital Road; Restructure Your Organization Today To Be More Efficient, Agile & Customer Centric

Digital is everywhere. So companies are asking how digital fits into their business model and the best way to organize to unlock the possibilities. But discussions about digital should not stop at whether to hire a Chief Digital Officer, recruit a digitally savvy director or create a separate digital team. Hear from four companies who are building a shared vocabulary among the key players in their organizations to restructure and transform for the future. You’ll learn how to:
• Ride the storm of digital forces affecting your business model
• Piece together the jigsaw of the rise of mobile, eCommerce growth, the influence of big data, the promise of instore POS and the new reality of cyber security
• Find internal agreement on priorities and plans
• Make decisions by looking through the eyes of the business, channel and customer
• Overcome legacy challenges

Think Big To Win Big

Sunday, April 10th, 2016

12:00 Open-Mic Roundtables

*Ok, at this point of the day, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to get involved. You’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. For the past nine years, our unique, peer-to-peer tables have been the star of the show. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1) Mobile Innovation: Using the Camera to Optimize Customer Experience
Marria Rhodriquez, AVP, Digital Product Management, Wells Fargo

2) User Journey Mapping To Provide A Seamless Cross-Device Experience
Rosie Manfredi, Director, User Experience, Digital Commerce, Harry & David

3) Mobile App vs Mobile Web: Which has the better ROI?
Dalin Brinkman, Manager, Site Optimization & Mobile, Lamps Plus

4) Make Your Mobile eCommerce Site Convert
Christie Tang, Director, Product Management, JustFab

5) Using Data To Put Your Customer At The Heart Of Your Omni-channel Strategy
Adam Eshman, Manager, mCommerce- North America, Sunglass Hut