Dan Gesser

IBM Global SME for Mobile Customer Engagement
Silverpop, an IBM Company

Dan Gesser is the IBM Digital Marketing, Mobile Customer Engagement subject matter expert. He joined IBM with the acquisition of the mobile engagement start-up, Xtify. Dan built and led the sales organization for Xtify and was responsible for new customer engagements, working closely with the C-Suite of companies from Sephora and TD Ameritrade to Coca-Cola and the U.S. Federal Government. Dan is an experienced and innovative digital marketer with a proven track record of building engagement and ROI in B2B and B2C environments. Dan has had articles published by Mobile Marketer Daily and Loyalty 360 and has been a speaker at a number of important industry trade shows. Before joining Xtify, Dan was a VP in the Office of the Chief Marketing Officer at Citi. He holds a BA from Cornell University and an MBA from the Ross School of Business at the University of Michigan. Dan and his wife (Sara) live in Hoboken, NJ with their son, Reuben.

Check out the incredible speaker line-up to see who will be joining Dan.

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Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

10:00 Mobile Is The Must-Win Marketing Battleground

More and more, mobile is always on, the de-facto and most personal way your customers are going to interact and experience your brand promise. To cultivate real customer value through mobile engagements mobile cannot be looked at in isolation because your customers expect synergistic, seamless, and smart interactions throughout all your channels and systems of engagement. Savvy marketers use mobile to capture growth opportunities by optimizing the entire user journey, attracting, engaging and delighting customers wherever they are. Resulting in the ability to deepen customer relationships, engaging in context by leveraging insights about that customer ---- behavior, time, location, and preferences - to inform engagement. In this session Dan will share a new way to engage customers, creating a powerful personal relationship by crossing the boundaries of physical and digital experiences to inspire actions.

Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

15:00 Champagne Roundtables (Solution Provider-Led Demos):

*Ok, at this point of the day, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to get involved. You’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. For the past nine years, our unique, peer-to-peer tables have been the star of the show. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1) Cutting Edge Advances in Mobile Engagement
Dan Gesser, IBM Global SME for Mobile Customer Engagement, Silverpop, An IBM Company

2) Optimizing The Mobile Customer Journey
Peter Blum, VP, Product Management, Instart Logic

3) The Touch-point of Analytics, Optimization & Innovation
Chris Mason, CEO and Co-founder, Branding Brand

4) The Next Generation of Personalization: What It Really Means To Personalize The Mobile Experience
Arish Ali, Co-Founder & CEO, Skava

5) How Can Retailers Make Shopping Truly Easy And Ubiquitous On Mobile For A Consumer?
Ed Laws, Global SVP & GM, Performance Advertising, InMobi

6) How to Make Mobile Content Drive In-store Dollars
Sonia Nager, VP, Product, Retail Me Not

7) Keeping Shoppers Engaged Online And Offline
Bob Hall, SVP, Business Development, RadiumOne

8) Creating Relevant Mobile Experiences Across Paid and Owned Channels
Chris Lynch, Sr. Director, Product Marketing, Oracle Marketing Cloud