Eli Weiss

Chief Mobile Strategist
B&H Photo Video

Eli is passionate about mobile technology and how consumers use mobile devices to shop. He has helped spearhead a tremendous mobile commerce program at B&H, keeping up with the changing ways consumers use the Internet. The iPad app Eli and his colleagues at B&H developed is especially effective, helpful and delightful. Eli is very savvy when it comes to mobile strategy.

Check out the incredible speaker line-up to see who will be joining Eli.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

11:55 Open-Mic Roundtables

1) The Rise Of The Multi-Device, Multi-Touchpoint Super Shopper
Dana Randall, Sr. Director, Global Omni-channel Innovation, Coach

2) Examining Unique Mobile Site Performance Metrics
Tim McCue, Sr. Director of eCommerce, Jockey International

3) Creating Unified Apps Optimised For Device Type
Jared Blank, CMO, DealNews

4) Responsive Vs. Adaptive; Creating Features Based On Customer Intent
Kelly Kuhn, Manager, Product Management- Mobile, Macy’s

5) Accelerating Mobile Shopping Enablement Initiatives Through Vendor Collaboration
Jodi Geditz, Global eCommerce QA Manager, Crocs

6) Where To Engage Along The Digital Path To Purchase
Mike Hornigold, Group Director, eCommerce & Digital Shopper Marketing, The Coca-Cola Company

7) Is Texting The New Email? Examining SMS vs. Email Coupon Redemption Rates
Sam Sarullo, Head of eCommerce, Lakeshore Learning

8) What Makes A Great App?
Eli Weiss, Chief Mobile Strategist, B&H Photo Video

15:05 Monetize Mobile PANEL: Laser-Focusing The Digital Experience On Revenue Generation

Today, the effectiveness of digital marketing strategy is measured in terms of its relevance to the intent and changing preferences of consumers across channels and touch points, at both macro and micro levels of granularity. As the practice of omni-channel attribution attains a certain level of maturity, companies will be able to make accurate investment decisions across mobile, desktop, tablet and instore. Join our panelists who are all at the front line in measuring ROI in the digital era. Key questions that will be answered include:
• Should attribution be measured in direct, last action or omni-channel terms?
• How much credit should be attributed to each consumer interaction across channels, and on what basis?
• How can businesses accurately measure and interpret their ‘raw’ customer data?