Jason Roussos

CMO
Living Direct

Executive with over 15 years of experience in business development, E-commerce, retail, BTB, and startup companies. Comfortable in a fast paced environment where leadership, innovation, and problem solving skills are needed. Passion for growing retail and technology businesses and building high performance teams.

Check out the incredible speaker line-up to see who will be joining Jason.

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Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

08:20 Mobile Friendly, From Concept To Launch & Beyond

With the rise of mobile, the tactics for meeting business goals and objectives have changed. You need people on your team who are comfortable with being uncomfortable. Jason believes that while digital tactics can be taught, it's more important to shift to a mindset of digital experimentation. Learn how Jason leads his team to meet their goal of constantly improving Living Direct’s product offerings and service to their customers:
• Having a specific digital initiative and teaching staff to achieve it vs. throwing them into a project and having them work together to figure it out as they go
• Striving to find platforms where your audience is and focusing your efforts there
• Creating an atmosphere of collaboration amongst cross-functional teams