Jenny Watson

VP of Digital Marketing & Direct
AutoNation

Reputation as dynamic digital transformation executive in eCommerce and online retail environments. Outstanding track record in US & China with ability to quickly identify growth opportunities and develop strategies to mitigate risks to business performance. Strategic thinker and ability to "roll up my sleeves" and execute. Exceptional cross-functional and global leadership experience. Deep P&L (>$1Bn) management expertise.

Check out the incredible speaker line-up to see who will be joining Jenny.

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Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

14:40 Afternoon Keynote: Closing The Gap Between The Online And Instore Experience

Jenny Watson is busy turning AutoNation, the country's largest auto dealership chain, into a tech heavyweight. The business has recently pumped $100 million into a digital storefront program that will let customers buy a vehicle online, including their trade-in and financing. Jenny shares her advice, backed up by the AutoNation team of 40 product developers and coders, on creating an online and instore experience that exceeds expectations through:
• Eye catching displays
• Product detail
• Visual representation
• Product comparisons
• Customer assistance