John Montgomery

Senior Vice President of Product Delivery
Applause

As SVP of Project Delivery, John is responsible for refining the company’s project management systems and processes to ensure customer satisfaction. In this role, John has also been tasked with helping Applause scale its capabilities to keep up with its expansive growth. John has held senior positions in quality assurance, engineering, and operations at Openwave, Polycom, SPL WorldGroup and Oracle. At Oracle, John led a global Quality & Development team responsible for engineering productivity tools and test automation. He also developed and implemented test engineering methodologies for Vantive, PeopleSoft and JD Edwards. John earned his degree in International Business Management from Texas A&M University.

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Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

11:35 Delivering Winning Mobile Experiences Throughout The Entire Shopping Process

Your customers are shopping when and where they want to. Start on a phone, switch to a tablet, drive to a store and back to their phone to learn more later. Mobile shopping experiences no longer exist in a vacuum. Your mobile app, whether serving as an influence point or a channel, has to deliver a flawless experience to your customers and connect them to future engagements with your brand. John Montgomery, SVP for Applause, will discuss how mobile should be a gateway for digital quality across the entire customer journey, and explain how understanding the experience from your customers’ point-of-view can turn casual shoppers into raving fans and even evangelists of your brand.
Audience members will learn:
• How to integrate mobile app quality with your customers’ holistic brand engagement
• How to make sure your mobile app performs as intended in the hands of users
• How to harness mobile app sentiment to improve quality