Kacy Cole

Fmr. Director, eCommerce and Digital Marketing
butterLONDON

Kacy is a seasoned creative executive with rich experience in integrated marketing, international business, and web / eCommerce

Check out the incredible speaker line-up to see who will be joining Kacy.

Download The Latest Agenda

Think Big To Win Big

Sunday, April 10th, 2016

09:40 Keynote: Reinventing The Customer Journey To Enable Differentiated Discovery, Consideration And Purchase Online And Offline

Only 3% of worldwide beauty sales take place online today but 31% of online consumers worldwide plan to purchase beauty products online in the next six months. With this in mind, butter LONDON is pivoting to make digital it’s growth driver across all channels. How? By crafting a new customer journey for their buyer to enable differentiated discovery, consideration and purchase of products online as well as off. Over her 20-year career, Kacy’s marketing campaigns have won several awards including Web Design 1st Place from Graphic Design USA, Catalogue Design 1st Place from STEP Inside Design and Book Design 1st Place from HOW International Design. In this short session, Kacy outlines her latest vision for:
• Enriching a personal experience online to drive omnichannel sales
• Learning the critical role of content to awareness and engagement
• Developing brand experiences that create cult brand following