Kedar Deshpande

Head of Mobile Marketing
Zappos

As a part of loyalty strategy, Kedar works on evangelizing, validating and on boarding new mobile/loyalty/retention product and marketing concepts.

Check out the incredible speaker line-up to see who will be joining Kedar.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

17:10 Loyalty PANEL: Increasing Customer Lifetime Value By Developing A Consistent Brand Voice Across Devices

At its best, omni-channel loyalty means identifying customers, connecting online and offline data to understand indicators of purchase, delivering timely experiences and rewarding key customer behaviors that drive sales. At its worse, omni-channel loyalty means “big brother” invasions of customer privacy, with siloed data and outdated legacy systems at the core of the problem. So how can you tackle it? With over 30 years combined experience in retail loyalty programs, our panelists have seen it all. Here they will share their stories & help you form relationships that last a lifetime:
• How to develop clear knowledge of who your customer is, and how to interact with them
• How to target customers who look beyond price and buy based on the relationship they have with your brand
• How to change a one-time transaction into lifetime acceptance through relevant, consistent communication