Laura Dansbury

Director, Product Management
Ancestry.com

Senior Product Director - Expertise in goal-setting, prioritization, customer requirements, product requirements and workflows. Big-picture team player recognized for successful customer experience solutions working with tight deadlines and limited resources. Over ten years of successful leadership and product experience with a reputation for exceeding the most challenging organizational goals.

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

17:10 PANEL: A Fork In The Digital Road; Restructure Your Organization Today To Be More Efficient, Agile & Customer Centric

Digital is everywhere. So companies are asking how digital fits into their business model and the best way to organize to unlock the possibilities. But discussions about digital should not stop at whether to hire a Chief Digital Officer, recruit a digitally savvy director or create a separate digital team. Hear from four companies who are building a shared vocabulary among the key players in their organizations to restructure and transform for the future. You’ll learn how to:
• Ride the storm of digital forces affecting your business model
• Piece together the jigsaw of the rise of mobile, eCommerce growth, the influence of big data, the promise of instore POS and the new reality of cyber security
• Find internal agreement on priorities and plans
• Make decisions by looking through the eyes of the business, channel and customer
• Overcome legacy challenges