Mobile Shopping Summit 2015 (past event)
October 14 - 16, 2015
1-888-482-6012
Len Dudis
Corporate Director, IT
SeaWorld Parks & Entertainment
Mobile Agility & Customer Centricity
Thursday, March 10th, 2016
09:40 Product Roadmap PANEL: Balancing The Day To Day Vs. Future Innovation
Amidst the seismic shift in digital commerce, the very best companies are prioritizing their time and resources on 3-5 Year investments vs. 1 Year investments vs. foundational core, immediate activities. So where does mobile lie on the timeline? Should you roll out an in-store mobile POS asap? Or is it more important to offer targeted mobile customer loyalty applications and promos? Our expert panelists answer your most pressing questions and demonstrate that it is indeed possible to generate short term profit and create long term value:
• Which projects and technologies are front of mind/immediate in 2015? And which are on the back-burner but still of importance?
• What is the role of innovation labs/centers of excellence and how can they help companies focus on bigger ticket items 3-5 years down the road?
• Which teams are involved in putting together the product roadmap and who sees it and uses it once it is completed?
• Which projects and technologies are front of mind/immediate in 2015? And which are on the back-burner but still of importance?
• What is the role of innovation labs/centers of excellence and how can they help companies focus on bigger ticket items 3-5 years down the road?
• Which teams are involved in putting together the product roadmap and who sees it and uses it once it is completed?