Michael Goldwater

Director, Business Mgt & Analytics, Mobile Division
Sears Holdings Corporation

Analytical business leader with extensive experience in Corporate Management and Finance roles. Extensive P&L Management experience. Strong relationship builder and mentor. Decision maker, with excellent data-interpretation and problem-solving abilities. Adapt quickly to new environments, assessing priorities and delegating workloads. Self driven with a results-oriented work ethic.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

09:20 Mobile ROI PANEL: Measuring Success Across Devices And Time

According to Google, over 90% of people switch between digital devices in order to accomplish
tasks. As shoppers bounce around, how do we pinpoint the origin of a retail sale and, crucially, convert it? Armed with increasingly sophisticated reporting metrics, learn how major retailers are tightening their grasp of understanding around mobile click through rates, average order, attrition and more to:
• ‘Defend the spend’ allocated to each channel and device
• Quantify mobile’s indirect impact & contribution to store & desktop purchases
• Create an organizational culture where mobile makes the executive decisions vs. the traditional desktop & offline model