Pattiann McAdams

*Ok, at this point of the day, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to get involved. You’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. For the past nine years, our unique, peer-to-peer tables have been the star of the show. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1) Furthering Our Commitment To Responsive Design In 2016 And Beyond
Steven Laff, CTO, Magic Beans

2) Using Data To Understand Changes In Consumer Behavior & Optimize Their Future Mobile Experience
Barbara Gulten, Head Of Global UX & Mobile, Shopbop (An Amazon Company)

3) Best Practice In Mobile UX/UI & Replatforming
Goldie Viegas, Mobile Manager, Strategy & Marketing, VF Corporation

4) Launching Android Apps & Overcoming Fragmentation Issues On Android World
Venkat Gopalan, Director, Architecture & Devops, Sephora

5) Mobile-Only Experiences & Ever-Evolving Mobile Innovation: Where Do You Focus Your Effort & Resource?
Group Product Manager, Mobile

6) What’s In-store? Disrupting The Brick & Mortar Experience With Mobile & Tablet
Pattiann McAdams, SVP, General Manager of Direct Business, Bath and Body Works