Mobile Shopping Summit 2015 (past event)
October 14 - 16, 2015
1-888-482-6012
Richard Polly
Sr. Director, eCommerce
Office Depot
Check out the incredible speaker line-up to see who will be joining Richard.
Download The Latest AgendaThink Big To Win Big
Sunday, April 10th, 2016
11:20 Marketing PANEL: Should Marketers Shift Offline Budgets To Mobile Marketing?
Research and opinion in favor of digital marketing is pretty clear: Invest marketing and advertising budgets in mobile and web or face the consequences of failure. That’s a bold statement, but is it really true? Our experts explain how budgets can be split in proportion with ROI in the short term and long term; marketing that is immediately sales driven as well as considerate of customer lifetime value across each channel over time. With a diverse background in big box retail, food and consumer electronics, our panelists each have a unique way of justifying their marketing allocation- here they find common ground and offer their best practical advice for 2016 and beyond:
• Develop marketing programs on a case by case basis rather than the blanket statement of ‘go more mobile’
• Take a data driven approach to marketing budget vs. a cost cutting approach
• Integrate online/offline with personalization techniques and measure the outcome
• Develop marketing programs on a case by case basis rather than the blanket statement of ‘go more mobile’
• Take a data driven approach to marketing budget vs. a cost cutting approach
• Integrate online/offline with personalization techniques and measure the outcome