Ross Higgins

Director, Global User Experience & Design
Newegg.com

Ross leads Newegg's global design and user experience. He and his team are responsible for defining the way users interact with the U.S. tech-focused e-retailer, and for designing the web, mobile and app user interfaces

Check out the incredible speaker line-up to see who will be joining Ross.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

15:05 Customer Journey PANEL: What Does It Mean To Be Customer-First?

Join our expert panelists who are redefining the “hows” of meaningful mobile customer engagement in 2016 and beyond. Key insights will include:
• Target customers with personalized recommendations across the mobile channel
• Build dynamic context through location and real-time to deliver relevant content across mobile, web, social and more
• Scale 1-to-1 personalization towards millions of customers, using data analytics that provide behavioral patterns for each customer

16:30 Designing Mobile UX For 2016 And Beyond

As the mobile channel matures and technologies develop, so too does the field of Mobile User Experience. Great UX is what separates successful apps from unsuccessful ones, allowing content, social conversation and checkout to live together in harmony. Hear what great UX means to technology giant Newegg, fuelling $2.7bn web sales in 2014 & No.17 on the list of Top 100 US eCommerce retailers:
• Prioritizing and presenting core features from other channels that have special relevance in a mobile environment
• Ensuring that fundamental features and content are mobile optimized (e.g. product images & video streaming)
• Offering relevant mobile-only functionality
• Arranging content into a relevant & logical structure to help users find information and complete tasks