Roy Steves

Former CMO
PoolSupplyWorld

Roy's passions are in creative marketing, automation, rapid development, visualization, and helping people with stuff related to those things. His expertise includes Pay-Per-Click (especially Google AdWords), Seach Engine Marketing, attribution modeling, and business development.

Check out the incredible speaker line-up to see who will be joining Roy.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

14:25 Tracking & Unravelling Multi-Device Shopping Behavior: Don’t Worry About Multi-Device Until You’ve Figured Out Multiple Session Attribution

Wondering how to get your attribution program off the ground with a starting start? This session is for you. After launching the prototype of Pool Supply World’s first multi-touch attribution system in 2010, Roy has been an evangelist for attribution, optimization, and automation ever since. In just 20 minutes, he’ll teach you how to get more out of your model to effectively allocate your resources. So, be prepared to hear new answers to your most pressing questions:
• How are you successfully attributing clicks?
• Who is attributing your database?
• What models are you using and why?
• Is it first click, last click or a combination of both? And do you count middle clicks?
• How can you make the information actionable?
• How do you take the information to your third party vendors to help negotiate revenue share?