Sonia Nagar

Vice President, Product
RetailMeNot

Sonia is the Vice President, Product at RetailMeNot. Prior to RetailMeNot she was the co-founder & CEO of Pickie, a venture-backed tablet shopping app that was acquired by RetailMeNot. Sonia started her career as an engineer in General Motors' Advanced Engineering group, and has previously worked at Booz & Co., Goldman Sachs and Amazon. She has a B.S. in Mechanical Engineering from the University of Michigan and a MBA from Harvard Business School.

Check out the incredible speaker line-up to see who will be joining Sonia.

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Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

08:40 How to Make Mobile Content Drive In-store Dollars

Despite the swiftly rising tides of eCommerce, 90% of retail sales still place in-store. From aiding pre-shopping research, to driving foot traffic to stores and following up after the sale, mobile phones have become the most important vehicle for retailers to reach shoppers at the right time, in the right place. The competition for consumer attention is tough. This session will cover winning strategies, from employing the latest location technology, creating compelling content and maximizing notifications.

15:00 Champagne Roundtables (Solution Provider-Led Demos):

*Ok, at this point of the day, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to get involved. You’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. For the past nine years, our unique, peer-to-peer tables have been the star of the show. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1) Cutting Edge Advances in Mobile Engagement
Dan Gesser, IBM Global SME for Mobile Customer Engagement, Silverpop, An IBM Company

2) Optimizing The Mobile Customer Journey
Peter Blum, VP, Product Management, Instart Logic

3) The Touch-point of Analytics, Optimization & Innovation
Chris Mason, CEO and Co-founder, Branding Brand

4) The Next Generation of Personalization: What It Really Means To Personalize The Mobile Experience
Arish Ali, Co-Founder & CEO, Skava

5) How Can Retailers Make Shopping Truly Easy And Ubiquitous On Mobile For A Consumer?
Ed Laws, Global SVP & GM, Performance Advertising, InMobi

6) How to Make Mobile Content Drive In-store Dollars
Sonia Nager, VP, Product, Retail Me Not

7) Keeping Shoppers Engaged Online And Offline
Bob Hall, SVP, Business Development, RadiumOne

8) Creating Relevant Mobile Experiences Across Paid and Owned Channels
Chris Lynch, Sr. Director, Product Marketing, Oracle Marketing Cloud