Steven Laff

CTO
Magic Beans

Steven Laff heads up online technology for Magic Beans, a very high support family-owned baby gear and toy retailor with six stores in the Boston area.

As a smaller concern that competes with much larger and publically traded competitors, Magic Beans cannot afford to make mistakes in its technology investments. Like most SMB companies, they have to get it right the first time, or be pretty darn close.

One of those investments was to fully commit to being a very early adopter of 100% Responsive Web Design (RWD) almost five years ago. Thankfully this tuned out to be a very wise decision. Since then they’ve been concentrating on developing performance technologies to help overcome some the inherent downsides of RWD including mobile telco performance acceleration.

Steven is also the founder of the award-winning web development and marketing agency “A Far Site Better.” He holds the patent for the “realZOOM technology” seen on thousands of ecommerce sites when shoppers place their mouse over a product image and a “zoomed-in close-up view” of the item instantly pops up for a better view.

Laff is a regular technology contributor for the Fox Business Radio network and has been featured on the CBS television’s national news, Wall Street Journal, New York Times and numerous industry publications.

Check out the incredible speaker line-up to see who will be joining Steven.

Download The Latest Agenda

Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

16:40 Open-Mic Roundtables

*Ok, at this point of the day, you’ve seen the slides & you’ve plugged into the panels. But now you’re ready to get involved. You’re ready to share your own mobile challenges, successes & failures. And at Mobile Shopping, you’re in control of the conversation. For the past nine years, our unique, peer-to-peer tables have been the star of the show. As part of a small group, you’ll hear how other retailers & brands are getting to grips with mobile & digital. You’ll be inspired to take their approaches back to your workplace. And you’ll have fun doing it. Every 30 minutes, we’ll tackle a new topic with a new expert host. Enjoy!

1) Furthering Our Commitment To Responsive Design In 2016 And Beyond
Steven Laff, CTO, Magic Beans

2) Using Data To Understand Changes In Consumer Behavior & Optimize Their Future Mobile Experience
Barbara Gulten, Head Of Global UX & Mobile, Shopbop (An Amazon Company)

3) Best Practice In Mobile UX/UI & Replatforming
Goldie Viegas, Mobile Manager, Strategy & Marketing, VF Corporation

4) Launching Android Apps & Overcoming Fragmentation Issues On Android World
Venkat Gopalan, Director, Architecture & Devops, Sephora

5) Mobile-Only Experiences & Ever-Evolving Mobile Innovation: Where Do You Focus Your Effort & Resource?
Group Product Manager, Mobile

6) What’s In-store? Disrupting The Brick & Mortar Experience With Mobile & Tablet
Pattiann McAdams, SVP, General Manager of Direct Business, Bath and Body Works