Tari Huddleston

Director, eCommerce & Digital Strategy
VF Corporation

With over 20 years’ experience with many famous and well-loved brands from The Home Depot to Hallmark to M&M’s Chocolate Candies, Tari has led and developed direct to consumer business from start-up, survival, turnaround and growth. With a strong knowledge of both customer focused businesses and online developments, Tari has been responsible for launching dozens of websites, new catalogs and establishing complete direct to consumer infrastructures from the ground up.

Check out the incredible speaker line-up to see who will be joining Tari.

Download The Latest Agenda

Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

09:20 Mobile ROI PANEL: Measuring Success Across Devices And Time

According to Google, over 90% of people switch between digital devices in order to accomplish
tasks. As shoppers bounce around, how do we pinpoint the origin of a retail sale and, crucially, convert it? Armed with increasingly sophisticated reporting metrics, learn how major retailers are tightening their grasp of understanding around mobile click through rates, average order, attrition and more to:
• ‘Defend the spend’ allocated to each channel and device
• Quantify mobile’s indirect impact & contribution to store & desktop purchases
• Create an organizational culture where mobile makes the executive decisions vs. the traditional desktop & offline model

Mobile Agility & Customer Centricity

Thursday, March 10th, 2016

09:40 Product Roadmap PANEL: Balancing The Day To Day Vs. Future Innovation

Amidst the seismic shift in digital commerce, the very best companies are prioritizing their time and resources on 3-5 Year investments vs. 1 Year investments vs. foundational core, immediate activities. So where does mobile lie on the timeline? Should you roll out an in-store mobile POS asap? Or is it more important to offer targeted mobile customer loyalty applications and promos? Our expert panelists answer your most pressing questions and demonstrate that it is indeed possible to generate short term profit and create long term value:
• Which projects and technologies are front of mind/immediate in 2015? And which are on the back-burner but still of importance?
• What is the role of innovation labs/centers of excellence and how can they help companies focus on bigger ticket items 3-5 years down the road?
• Which teams are involved in putting together the product roadmap and who sees it and uses it once it is completed?