Teresa Meehan

Sr. Director, Digital Advertising
FordDirect

Teresa is the senior director of digital advertising at FordDirect. Teresa’s role at FordDirect includes managing digital advertising for Ford and Lincoln dealers.

Check out the incredible speaker line-up to see who will be joining Teresa.

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Rewriting The Revenue Rules: From Mobile-First To Mobile-Only

Wednesday, February 10th, 2016

16:30 Creating A Strong Digital Presence Both Online & Offline To Reach Customers More Efficiently & Nurture Their Loyalty

Instead of being ‘victimised’ by digital disruption in-store, many brand are designing a welcoming place. For FordDirect, this is creating a better connection between the brand and customer. Teresa is a digital leader with a rare combination of online advertising and offline sales experience, helping her read between the lines of the online/offline world. Here Teresa opens her playbook on creating an online/offline experience that exceeds expectations through: • Eye catching displays • Product detail • Visual representation • Product comparisons • Customer assistance